Since 2018, School of Sports has moved beyond basic PE to provide a holistic, professional-grade ecosystem that integrates curriculum, infrastructure, and competition.
In most Indian schools, sport means one PE period a week, run by a teacher who manages 60 students with minimal equipment and no structured curriculum.
The children who could excel never get the coaching, the competition, or the visibility to develop their potential. The gap between school sport and professional sport is enormous — and entirely unaddressed.
SOS was built to close that gap.
Most youth sports programmes in India push children into a single sport from age 6 or 7. This creates athletes who are technically narrow, physically unbalanced, and at high risk of burnout and dropout before their potential is realised.
SOS's philosophy is rotational multi-sport development. Students train in one sport per quarter — up to 5 different sports across an academic year — building holistic motor skills before specialising. When specialisation happens, it is data-driven based on aptitude, not parental preference or coach bias.
Drives business strategy, institutional partnerships and the long-term vision for SOS as India's leading multi-sport school education platform. Leads engagement with federations, investors and institutional stakeholders for the Little Big League.
Leads operations, brand communications, product direction for the Whistle app, and BD execution across the SOS ecosystem. Oversees the LBL franchise and sponsor outreach programme and manages the SOS team across cities.
Bring professional-grade sports education to your school or institution.